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Classification of Consumer Buying Behaviours
Introduction How many times a day do you make any decisions? What should I have for lunch today? What should I wear today? If you notice, you make a lot of buying decisions almost every day, without even giving them much thought. However, these decisions are quite...
10 Effective Ways to Grow Your Customer Base
Introduction Attracting and retaining customers do not require the skills of a marketing guru. In fact, you can grow your business’ customer base by simply applying tested offline and online marketing strategies. Both novice and expert entrepreneurs must...
Creative Ways to Motivate Your Sales Team
Introduction Motivated sales teams have energy and confidence, keeping your organization running, irrespective of whether your business is at peak or slowing down. Sales leaders deem the art of motivation as a unique qualitative asset in boosting their teams’ energy...
A Guide to Area Mapping in Sales
Introduction As a sales leader, it is always your top priority to figure out ways to boost your company’s sales. There are certain techniques and tricks that you might already have some idea of. However, there is one secret weapon that is often overlooked, known as...
Ace Methods to Retain Customers from 10 Industry Giants
“Good customers are an asset which, when managed and served, will return a handsome lifetime income stream for the company” – Philip Kotler. Over time and time again, businesses have focused on customers. After all, business thrives on generating leads,...
10 Steps to Setting Achievable Sales Targets
Introduction A sales target refers to a certain amount of sales the sales manager decides and the team should achieve within a particular period. In simpler terms, sales targets define how much revenue your business will be making from the set monthly, quarterly, or...
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