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A Guide to Area Mapping in Sales

A Guide to Area Mapping in Sales

Introduction As a sales leader, it is always your top priority to figure out ways to boost your company’s sales. There are certain techniques and tricks that you might already have some idea of. However, there is one secret weapon that is often overlooked, known as...

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Ace Methods to Retain Customers from 10 Industry Giants

Ace Methods to Retain Customers from 10 Industry Giants

 “Good customers are an asset which, when managed and served, will return a handsome lifetime income stream for the company” – Philip Kotler. Over time and time again, businesses have focused on customers. After all, business thrives on generating leads,...

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10 Steps to Setting Achievable Sales Targets

10 Steps to Setting Achievable Sales Targets

Introduction A sales target refers to a certain amount of sales the sales manager decides and the team should achieve within a particular period. In simpler terms, sales targets define how much revenue your business will be making from the set monthly, quarterly, or...

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The Ultimate Guide to Cross Selling and Upselling

The Ultimate Guide to Cross Selling and Upselling

Introduction Did you know that the chances of selling to an existing customer are 60-70 percent, while the possibility of selling to a new client is 5-20 percent? Statistics also show that 80 percent of the organization’s future profits originate from only 20 percent...

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Why Upselling and Cross-Selling are Essential to Businesses?

Why Upselling and Cross-Selling are Essential to Businesses?

Introduction Cross-selling entails targeting existing customers to sell them additional products or services. On the other hand, upselling is the technique of offering customers more expensive or upgraded versions of existing products. Both upselling and cross-selling...

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C’est le temps des budgets!

C’est la fin de l’année calendrier, c’est le temps des budgets… Et oui, la fin d’année approche et nous commençons déjà à penser à 2013. L’exercice pas toujours agréable de planification budgétaire et de fixation d’objectifs de vente commence à nous hanter. La...

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