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Why Upselling and Cross-Selling are Essential to Businesses?

Why Upselling and Cross-Selling are Essential to Businesses?

by Michel Marcil | Jun 26, 2020 | Cross-selling and upselling, Sales management

Introduction Cross-selling entails targeting existing customers to sell them additional products or services. On the other hand, upselling is the technique of offering customers more expensive or upgraded versions of existing products. Both upselling and cross-selling...
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