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Capacity is tight, demand is uneven, and customers expect precision. For B2B companies, profitable growth now depends on more than generic actions or end-of-month rollups. You need reliable “intel” by account, by SKU, by week.  This article lays out a practical path to three outcomes your team can feel fast:

When Knowing Isn’t Enough: How Predicting Intent Changes the Way You Sell For years, companies have tried to “know their customers.” They built reports, dashboards, and segments. They tracked what people bought, when they bought it, and how much they spent. But knowledge without foresight changes nothing. Segmentation gives us