How Grabb works
Your systems record the business.Grabb keeps the work moving.
Grabb is Commerce Operations software for CPG brands, distributors and manufacturers. Your systems of record stay in place. Grabb watches what changes, moves the routine work you authorize and brings people what needs judgment.
Keep the systems you already use · No ERP replacement
The work between the systems
The systems are usually not the problem.The work between them is.
ERP, accounting, ecommerce and order tools already record what happened. The hard part is the coordination that follows: noticing change, starting the next step and getting the right person involved when something is not routine.
That is the work Grabb watches.
- A regular customer is late to reorder.
- An order arrives by email and still needs validation.
- A shipment misses what the customer ordered.
- Demand shifts and the plan no longer matches reality.
- Someone has to chase context across three systems before acting.
The operating loop
Watch what changes.Move what can.Bring people what cannot.
The same operating pattern runs across sales, orders, fulfillment and demand. Grabb connects the relevant records, then keeps the work moving inside the boundaries you set.
01 Watch
Notice what changed across customers, orders, products and channels in the systems you already use.
02 Understand
Put the change in context so the next step is clear: what happened, what it affects and whether it is routine.
03 Move
Run the configured work when rules, data and permissions allow it.
04 Escalate
Bring people the exceptions, approvals and decisions that need judgment.
One example
A regular customer stops ordering.
Here is the operating pattern in a simple sales follow-up. The details are illustrative, not a customer result.
Illustrative workflow, not a customer result · John's Market
01 · Usual pattern
John's Market usually reorders on a steady cadence.
02 · Something changes
The expected reorder window passes with no new order.
03 · Grabb watches
Grabb notices the change across the connected customer and order records.
04 · Routine work moves
The configured follow-up starts within your rules.
05 · People get judgment
The rep takes the conversation when the customer needs a human decision.
That same operating pattern can apply to sales, orders, fulfillment and demand.
Illustrative workflow, not a customer result
Across commerce operations
The same idea.Different operational moments.
Watch what changed. Move the routine. Escalate what needs a person. The moment changes; the pattern does not.
Sales
Missed reorders and account changes become configured follow-up.
Explore SalesOrder Operations
Incoming orders are validated and moved when they fit the rules.
Explore Order OperationsFulfillment
Delivery gaps surface with the response your team already defined.
Explore FulfillmentDemand
Demand shifts become planning exceptions ready for review.
Explore Demand
You set the boundaries
Automate the routine.Keep people on the decisions.
Grabb does not replace your judgment with a black box. You decide what can run, what needs approval and what always stays with a person.
Rules
Define which situations can move automatically and which stay blocked.
Approval
Require a person before work continues when the stakes need it.
Exceptions
Route unusual cases to the right owner with the context already assembled.
Your systems stay.Your rules stay.The manual coordination gets smaller.
What could Grabb run for you?
Start with one piece of work your team keeps doing manually.
Bring a customer follow-up, an order process, a fulfillment exception or a demand review. See what Grabb could watch, move and escalate in your operation.
- Customer follow-up
- Order processing
- Fulfillment exceptions
- Demand review
Common questions
What is Grabb?
Grabb is Commerce Operations software for CPG brands, distributors and manufacturers. It helps run the work that follows after your systems record what happened: watching changes, moving routine work and escalating exceptions.
Does Grabb replace our ERP?
No. Grabb works with the ERP, accounting, ecommerce and order systems you already use. Those systems remain systems of record.
What can Grabb automate?
That depends on the work you want to run, the systems connected and the rules you set. The useful next step is to look at one workflow your team still does manually and see what Grabb could take on.
How does Grabb know what needs attention?
Grabb watches for meaningful changes across the connected records for the workflow you configure: customers, orders, products, fulfillment and demand. It then moves the routine work and brings people what is not routine.
Does AI make every decision?
No. Your rules, permissions and approvals decide what can run. People stay on the decisions that need judgment.
What systems can Grabb connect to?
Connection options depend on the source system and the workflow. Confirm the data and actions for your setup on the integrations page.
Can Grabb run work automatically?
Yes, when the systems, rules and permissions support it. What can run automatically depends on your connections and the boundaries you set. That is usually the conversation that follows a first workflow review.