Customer order
- Spreadsheet
- Connected source
Order operations
More orders shouldn’tmean more admin.
Grabb reads incoming purchase orders, checks them against your customers, products, pricing and business rules, then moves standard orders forward while your team handles only the exceptions.
For CPG brands, distributors and manufacturers still receiving B2B orders through email, PDF, spreadsheets and other customer formats. Grabb is Commerce Operations software for Order Operations.
Keep your ERP · Human review when needed
When order volume starts to scale
More orders create more chances for something to be wrong.
Every customer has their own format, SKU language, units, pricing and ordering habits. As volume grows, so does the work required to interpret and verify every PO before it can move.
The problem is not typing faster. It is knowing the order is right.
Before fulfillment can begin, someone has to trust the order enough to process it. Every order waiting for someone to read, validate or fix is already consuming time before fulfillment has even started.
- Open the attachment
- Find the customer
- Interpret the SKU
- Check case vs unit
- Verify quantity
- Confirm pricing
- Check for duplicates
- Enter the order
- Fix what does not match
Beyond parsing
Reading the PO is the easy part.Knowing what it means to your business is harder.
Extracting “12 cases of ABC-123” is only useful if the system also knows which customer sent it, which internal SKU they mean, what a case contains, what price should apply and whether anything looks wrong.
A parser extracts
- Customer text
- PO number
- SKU text
- Quantity
- Price
- Ship-to information
Grabb validates
- Correct customer
- Internal product match
- Customer-specific SKU mapping
- Unit / case / pack conversion
- Expected pricing
- Quantity rules
- Duplicate PO
- Required information
- Customer-specific rules
- Approval / exception
Extraction creates data.Validation creates an order you can trust.
From PO to order
Every order passes through more than extraction.
- 1
Email / PDF / Spreadsheet / Connected source
- 2
Read the order
- 3
Identify customer
- 4
Match products + units
Validate pricing + business rules
- 6
Exception or approval if needed
- 7
Validated ERP-ready order
- 8
Processing status
Grabb does not send uncertainty downstream.
Standard cases move forward. Anything that does not fit the configured rules is held for review with the order context already prepared.
Built for
- Customer Service Manager
- Order Desk
- Operations Manager
- Sales Operations
- COO
- Controller
- Distribution Operations
- Inside Sales
01 · Receive
Let customers order the way they already do.
Your customers should not have to adopt another supplier portal just to make your operations easier.
Grabb picks up orders from configured sources and starts the order workflow without asking customers to re-key anything.
In B2B, the buyer often controls how the PO arrives. Grabb adapts the workflow on the supplier side.
Make your order process adapt to the customer, not the other way around.
- Spreadsheet
- Connected order source
02 · Understand
Your customer’s SKU is not always your SKU.
Purchase orders are written in the customer’s language. Your ERP needs yours. Grabb connects the two before the order moves forward.
Customer recognition
Connect the PO to the right customer account so the order is tied to the correct commercial context.
Product matching
Map the customer’s product code to your internal SKU using configured mappings, so your team does not reinterpret the same catalog on every order.
Units and packs
Translate cases, units, packs and other configured formats into the quantities your ERP expects so the wrong quantity does not move downstream.
A correctly extracted order can still be the wrong order.
Matching uses the mappings configured for your business. Unmatched items stay with people for review.
Customer asks for: 10 CASES
Internal system expects: 120 UNITS
03 · Validate
Before the order reaches your ERP, ask:Does this actually make sense?
Grabb checks the structured order against the rules and context your business uses to process orders correctly. It does not just parse orders. It validates them against the way your business actually operates.
If the order fits the rules, it moves.
If it does not, the right person gets the exception with the relevant context already prepared.
Automate the routine. Stop mistakes before they move downstream.
- Pricing variance
- Unknown SKU
- Case / unit mismatch
- Missing information
- Duplicate PO
- Abnormal quantity
- Customer-specific exception
- Approval required
04 · Process
Standard orders should move.People should handle what is actually unusual.
When an order passes validation, or an authorized person approves the exception, Grabb prepares it for the supported ERP workflow. ERP posting depends on the supported integration, permissions and configured workflow.
Normal order
Moves forward through the configured processing workflow.
Exception
Held for human review with the problem already identified.
The goal is not zero people.It is zero unnecessary touches.
- Received
- Extracted
- Matched
- Validated
- Approved if needed
- ERP-ready
- Processed
System of action
Your ERP records the order.Grabb gets it ready to belong there.
Your ERP remains the System of Record. Grabb handles the work between the incoming customer PO and the validated transaction your ERP needs.
Grabb
- 1Read
- 2Match
- 3Normalize
- 4Validate
- 5Approve / Escalate
ERP workflow
- Validated order
- Processing
- Order status
Less order-entry time
Stop manually reading and re-keying routine orders.
Less correction work
Catch mismatches before they create downstream rework.
Faster processing
Reduce the time orders sit waiting for someone to interpret them.
Scale without matching headcount
Let order volume grow without adding the same amount of manual order-desk work.
The expensive part of manual order entry is not the keystrokes.It is every check, correction and handoff around them.
Orders, in motion
Grow order volume without growing the order desk at the same pace.
Let customers order normally
Keep email, PDF, spreadsheet and supported order channels.
Catch errors earlier
Validate the order before the wrong information moves downstream.
Reduce manual touches
Let standard orders move while people focus on exceptions.
Keep the ERP clean
Send validated, approved orders into supported workflows.
See it on your orders
What is your team still checking manually on every PO?
Bring us one customer order. See what Grabb reads, matches, validates and what it would send to your team for review.
Order automation pricing is available on our pricing page.
See pricingQuestions about order automation
What order formats can Grabb process?
Email, PDF, spreadsheets and supported connected sources. Contact us if you have a specific channel to discuss.
Does Grabb only parse purchase orders?
No. Parsing is the first step. Grabb also identifies customers and products, applies configured SKU and unit mappings, validates pricing and business rules, detects exceptions and prepares validated orders for the supported processing workflow.
Does Grabb replace our ERP?
No. Grabb prepares validated, ERP-ready orders and works with the systems you already use. Your ERP remains the System of Record.
What happens when Grabb is unsure?
Grabb holds the exception for human review before the order moves through the configured processing workflow.
Can a person approve an order?
Yes. Human approval is part of the workflow when an order requires review, before it is marked ready for processing.
Can Grabb handle customer-specific SKUs?
Yes. Grabb maps customer SKUs to your catalog using configured product mappings. Unmatched items require review.
Can it handle units of measure?
Yes. Grabb normalizes units, packs and formats according to the mappings configured for your business.
Does Grabb validate pricing?
Yes, where pricing rules and required source data are configured. Orders outside the expected pricing logic can be routed for review before processing.
Can Grabb detect duplicate orders?
Yes. Grabb can identify duplicate POs before the same customer order is processed twice, based on the duplicate checks configured for your workflow.
What counts as a successfully processed order?
An order is billable when Grabb successfully processes it according to your configured workflow. Failed or rejected orders are not counted as successfully processed.
What happens to failed orders?
Failed or rejected orders remain available for review and correction. They are not billable as successfully processed orders.
How long does setup take?
Timeline depends on your order sources, catalog complexity and ERP connection. Contact us for current onboarding details.