Systems you already use
- ERP
- Accounting
- Commerce
- Orders
Grabb is Commerce Operations software for Food & Beverage brands, manufacturers and distributors.
Commerce Operations for Food & Beverage
Grow Food & Beverage without letting operations fall behind.
More accounts, SKUs, orders and channels create more work between sales, customer service, fulfillment and purchasing. Grabb watches what changes and gets the repeatable work moving.
Works with the systems you already use · No ERP replacement
When growth hits the operation
Every new account creates more than another sale.
It creates another assortment, another buying pattern, more orders, more service commitments and more demand to plan. Add products and channels at the same time and the work compounds quickly.
One missed signal is manageable.
Hundreds happening across the business become an operating problem.
Scale Shock happens when growth creates operational work faster than the existing team and routines can absorb it.
Grabb helps absorb that complexity without simply adding more manual coordination.
- A grocery account has passed its normal reorder date.
- A customer PO is sitting in an inbox waiting to be validated.
- A high-volume SKU keeps shipping short.
- Demand for a product starts accelerating in one region.
- A new SKU is still missing from accounts that should carry it.
- Purchasing is reacting after sales already felt the demand change.
The operating loop
Selling the product is only the beginning.
Food & Beverage customers experience one supplier. Internally, the work crosses sales, order desks, fulfillment and purchasing.
- 1
Sell
Account / reorder opportunity
- 2
Receive the order
SKU, quantity, unit or pricing exception
- 3
Validate
- 4
Fulfill
Shortage / backorder / service issue
- 5
Replenish
Demand changed
- 6
Grow the account
Product penetration / new SKU opportunity
- 7
Repeat
Grabb watches the work between these moments and gets the next step moving.
01 · Keep accounts moving
A good customer should not quietly disappear between orders.
Food & Beverage sales often depend on recurring purchasing. As reps carry more accounts and products, manually remembering who normally buys what, and when, stops scaling.
Protect repeat business
See when an account moves outside its normal buying cadence.
Grow product penetration
See which relevant products or categories are still missing from an existing account.
Give reps a starting point
Start with the customers and opportunities that changed instead of reviewing every account.
Less account preparation. More selling.
02 · Order operations
The buyer controls how the PO arrives.Your team still has to make it usable.
Food & Beverage orders can arrive through email, PDF, spreadsheets and connected systems. Reading the document is only the first step.
Grabb identifies the customer, reads the requested products, matches customer SKU to internal SKU, handles configured units, cases and packs, validates pricing where configured, checks business rules, detects exceptions and prepares the standard order for the supported ERP workflow.
Parsing is not the finish line.A validated order is. Standard orders move. Your team handles what does not fit.
- 1
Order arrives
- 2
Read + match
- 3
Validate
Exception if something does not fit
- 5
ERP-ready workflow
03 · Protect the customer promise
The order is not won until the customer gets what they expected.
As order volume grows, incomplete orders, shortages and backorders can affect more customers before the pattern becomes obvious.
Customer
Which accounts are repeatedly receiving incomplete orders?
Product
Which important SKUs keep shipping short?
Revenue
How much ordered demand remains unresolved?
Grabb connects fulfillment gaps to the customers, products and order value affected so the team knows what deserves attention first. That surfaces unfulfilled demand and revenue at risk; it does not treat every backorder as a confirmed lost sale.
See the service problem before it becomes a customer problem.
04 · Stay ahead of demand
Demand changes before inventory tells you there is a problem.
Sales velocity, reorder cadence and seasonality can start moving before the operational consequence is obvious.
Grabb prepares the demand exceptions so purchasing starts with what changed instead of rebuilding every SKU analysis.
Respond while it is still a planning decision, not a shortage or excess-stock problem.
Velocity
Which SKUs are accelerating or slowing?
Customer behavior
Which accounts are driving the change?
Seasonality
Is demand moving differently than expected?
Replenishment
Which products now deserve purchasing attention?
05 · Build product momentum
Launching a new SKU is easy.Getting it into enough accounts is the work.
Once a product is introduced, the team still needs to know who should carry it, who has adopted it and where penetration is lagging.
Grabb helps sales teams turn product introductions into account-by-account commercial work instead of relying on memory and spreadsheets.
Comparisons use connected account purchase data from your systems. They are not external market sell-through or competitor purchase data.
- 1
Introduce
- 2
Target accounts
- 3
Sell
- 4
Track penetration
- 5
Follow up
- 6
Build momentum
System of action
Your systems record Food & Beverage operations.Grabb keeps the work around them moving.
Your ERP, accounting, commerce and order systems remain in place. Grabb watches the operational changes across them, moves repeatable work and brings exceptions to the people who need to decide.
Grabb
- Watch
- Prioritize
- Move
- Escalate
Operational work
- Account follow-up
- Order validation
- Fulfillment response
- Demand review
- Product growth
Keep the systems.Reduce the coordination between them.
Built for the next stage
Add customers, products and orders without adding the same amount of manual work.
Protect recurring revenue
Keep customer buying changes visible.
Process more orders
Reduce unnecessary manual touches.
Protect service
Catch fulfillment gaps earlier.
Plan ahead
Bring demand changes into purchasing decisions sooner.
Growth should create momentum, not operational drag.
Customer story
Cultivar Foods: sell from real customer behavior.
Cultivar Foods is an importer and distributor selling into grocery, cafés and food service. With Grabb and QuickBooks Desktop, the team prepares reps from shared account context and tracks product penetration while supporting approximately 30% year-over-year growth.
“It turns our sales data into clear next steps for field reps, internal sales and a demand signal we can trust.”
Go deeper into the work Grabb can run.
- Explore Sales
Sales
Prioritize account follow-up and product opportunities for the territory.
- Explore Order Automation
Order Automation
Read, match, validate and move incoming customer orders.
- Explore Fulfillment
Fulfillment
Connect shortages to customers, orders and revenue at risk.
- Explore Demand
Demand
Surface demand changes early enough for purchasing to act.
- Explore Integrations
Integrations
Connect ERP, accounting and order systems without replacing them.
Questions from Food & Beverage teams
What does Grabb do for Food & Beverage companies?
Grabb is Commerce Operations software for Food & Beverage brands, manufacturers and distributors. It helps run recurring work across customer accounts, orders, fulfillment and demand using the systems they already have.
Does Grabb replace our ERP?
No. Grabb connects to the ERP, accounting and order systems you already use. Your ERP remains the system of record.
Can Grabb help with recurring customer orders?
Yes. Grabb watches buying cadence, surfaces accounts that move outside their normal reorder pattern and runs configured follow-up so reps can protect repeat business.
Can Grabb process emailed and PDF purchase orders?
Yes. Grabb reads orders from email, PDF, spreadsheet and other supported sources, matches customers and products, validates pricing and business rules, routes exceptions to people and prepares ERP-ready workflows where the integration supports it.
Does Grabb only parse orders?
No. Parsing is only the first step. Grabb matches SKUs and units, validates configured rules, detects exceptions and moves standard orders forward. It is Order Operations, not a parser-only tool.
Can Grabb monitor fill rate and backorders?
Yes. Grabb uses available order and fulfillment data to identify service gaps, unfulfilled demand and revenue at risk, then runs the configured response. Not every backorder is treated as a confirmed lost sale.
Can Grabb help identify changing demand?
Grabb prepares demand analysis and planning exceptions from sales history, customer cadence and seasonality. Purchasing teams review the resulting exceptions; Grabb is not a full APS replacement.
Can Grabb track new SKU penetration?
Yes. Grabb uses connected account purchase data to see which accounts adopted a product, where penetration is lagging and where follow-up is still needed. It does not invent external market sell-through.
What systems can Grabb connect to?
Grabb currently connects Amazon, Shopify, WooCommerce, QuickBooks Online, QuickBooks Desktop, Genius ERP and Prextra, plus order files and data sources such as Excel, PDF, email, SQL and PostgreSQL. Contact us about another system if you do not see your stack.
Where is growth creating work?
Show us where your Food & Beverage operation is starting to strain.
Bring one workflow: customer follow-up, incoming orders, fulfillment exceptions or demand review. We’ll show you what Grabb can watch, what it can move and where your team stays in control.