What is Grabb?
Commerce Operations that does the work
Grabb is Commerce Operations software for CPG brands, distributors and manufacturers. It runs configured, authorized work across your existing systems and brings your team the exceptions and decisions that need them.
Grabb detects missed reorders, order exceptions and fulfillment gaps.
It applies your operating rules and executes the authorized next step.
Your team handles approvals, exceptions and customer conversations.
From account follow-up to order validation, Grabb takes on the repeatable work between your systems and tracks what still needs attention.
Illustrative product UI
Protect
Nordik Market · 47 days since last order
Recurring cadence: every 30 days
Grow
26 accounts · Family B opportunity
Work across your existing systems
Keep your systems. Let Grabb run the work between them.
Your ERP, accounting platform, ecommerce system, CRM, EDI provider and logistics tools each hold part of your business.
Grabb uses that context to apply your rules to customers, orders and operational exceptions.
It does not replace those systems.
It executes configured workflows and brings people in when an approval or decision is required.
Your ERP remains the system of record. Grabb runs the authorized work those records create.
- ERP
- Accounting
- Ecommerce
- PIM
- CRM
- EDI
- Orders
- 3PL / Logistics
GRABB
COMMERCE OPERATIONS
- Customers
- Products
- Sales
- Demand
- Orders
- Fulfillment
- Priorities
- Work
How a product business actually runs
Sales and operations aren't separate processes
- CUSTOMERS
- PRODUCTS
- DEMAND
- ORDERS
- FULFILLMENT
- REVENUE / MARGIN
- CUSTOMER BEHAVIOR
Every sale creates an operational consequence. Every operational issue can become a commercial problem.
- A customer buying more changes demand.
- A demand shift changes inventory requirements.
- An inventory issue affects fulfillment.
- Poor fulfillment can affect the next reorder.
- A missed reorder can become lost recurring revenue.
- A new SKU introduction can create new demand.
- A pricing exception can affect margin.
- A retailer PO can create work across sales, operations, finance and logistics.
Grabb uses these relationships to run the configured response and route decisions to the right team.
Customers
Catch changes in buying before the next order is missed
A customer record should tell you more than their name, address and last interaction.
Grabb compares purchasing activity with each customer’s usual cadence and starts configured follow-up when attention is needed.
- Last purchase
- Days since last order
- Monthly sales
- Lifetime revenue
- Buying trend
- Product penetration
- Product families purchased
- Purchase cadence
- Recent purchasing changes
- Account prioritization
For sales teams
Grabb prepares account priorities and runs configured follow-up steps. Reps take over when the account needs a conversation.
For leadership
See whether growth is coming from more customers, more products per customer or stronger recurring purchases.
For operations
Identify customers affected by demand changes or fulfillment gaps, with the context needed to resolve exceptions.
- Who is slowing down?
- Who should have reordered already?
- Which accounts have room to grow?
- Which customers are changing their buying pattern?
Illustrative product UI
Customer 360
Nordik Market
- Last order
- 47 days ago
- Monthly sales
- $18,420
- Trend
- Slowing
- Penetration
- 3 families
Sales execution
Move from a missed reorder to a follow-up underway
A late reorder should not wait for someone to build a report.
Grabb detects the change and checks the account context.
It prioritizes the account, runs the configured follow-up and involves a rep when judgment or a customer conversation is needed.
Protect
A recurring customer is late compared with its normal purchasing cadence.
Watch
Buying behavior changed enough to deserve attention.
Recover
A customer has stopped purchasing or significantly reduced activity.
Grow
A customer buys one product family but not another relevant family.
Introduce
A new product should be considered for an existing account.
Recommendations ranks the work that needs attention.
My Week organizes the work that needs a rep.
Grabb handles the configured steps. Reps handle the relationship.
Illustrative product UI
Protect
Nordik Market · 47 days since last order
Recurring cadence: every 30 days
Grow
26 accounts · Family B opportunity
Illustrative product UI
My Week
- Contact Nordik MarketACT
- Review pricing exception · PO #4821WARN
- Introduce SKU-104 · Atlas FoodsGROW
Commercial audit: 12 completed · 4 pending
Products
Know what each product is doing across the business
Product performance is not just total sales.
Grabb brings customer demand, revenue, product penetration, seasonality, inventory context and purchasing behavior together.
- Revenue
- Units sold
- Active accounts
- Distribution
- Demand
- Customer penetration
- Trend
- Seasonality
- Sales by customer
- Products bought together
- Reorder behavior
- Product opportunities
- Which products are gaining velocity?
- Which products are slowing?
- Who buys this SKU?
- Which accounts should also carry it?
- Is increased demand creating an inventory requirement?
- Where is distribution still low?
Illustrative product UI
SKU-104 · Organic Marinara
- Revenue
- $142K
- Active accounts
- 86
- Velocity
- +38%
- Penetration
- 42%
Demand
Act when demand moves beyond the plan
Grabb prepares demand analysis from customer and product activity so changing assumptions reach the planning workflow.
It tracks the signals behind planning exceptions:
- SKU velocity
- Monthly demand
- Seasonal patterns
- Customer demand
- Product trends
- Demand changes
- Inventory requirements
- Replenishment priorities
- Forecast versus actual
- Unexpected acceleration or decline
- Sales sees what customers are likely to need.
- Operations sees where supply needs to follow demand.
- Leadership sees where growth may create operational pressure.
Illustrative product UI
| SKU | Demand | Trend |
|---|---|---|
| SKU-104 | ↑ High | Accelerating |
| SKU-221 | → Stable | Seasonal |
| SKU-088 | ↓ Soft | Review |
Fulfillment
Protect the order through delivery
Winning an order is only part of the commercial process.
Grabb identifies affected orders and revenue, runs the configured response and escalates decisions that need your team.
- Fill rate
- OTIF
- Backorders
- Customer fulfillment
- Product fulfillment
- Brand / supplier performance
- Revenue affected by shortages
- Fulfillment trends
- Lost sales exposure
- Which customers aren't getting what they ordered?
- Which products are creating backorders?
- Where is fill rate deteriorating?
- How much revenue is affected?
- Which supplier, brand or SKU needs attention?
Illustrative product UI
Ordered
$125K
Fulfilled
$111K
Gap
$14K
- Brand A · fill rate 83% (was 96%)
- SKU-221 · backorder exposure
- Nordik Market · OTIF slipping
Order Operations
More orders shouldn't mean more administration
Product businesses receive orders in the format customers want to use:
Each request needs product matching, validation and a clear destination.
Grabb reads incoming orders, matches products, validates quantities and prices, then routes standard orders through the configured workflow. Your team reviews exceptions; ERP posting depends on the supported integration and authorization.
- Spreadsheet
- Ecommerce
- EDI
- Retailer portals
- PURCHASE ORDER
- ↓ CAPTURE
- ↓ CUSTOMER MATCH
- ↓ PRODUCT / SKU MATCH
- ↓ PRICE VALIDATION
- ↓ QUANTITY / UNIT VALIDATION
- ↓ EXCEPTIONS
- ↓ APPROVAL IF REQUIRED
- ↓ ERP-READY ORDER
- ⚠ Unknown SKU
- ⚠ Product identifier mismatch
- ⚠ Pricing variance
- ⚠ Customer mismatch
- ⚠ Unit-of-measure issue
- ⚠ Missing information
- ⚠ Quantity exception
Standard orders move forward. Exceptions reach your team.
Illustrative product UI
Retailer PO · PDF
PO #4821 · Nordik Market
⚠ Pricing variance · $27.50 vs $24.75
SKU match: 8/12 · Matching…
Execution
Grabb executes the routine. Your team handles the decisions.
Knowing what is happening is only useful if someone does something about it.
Grabb runs repeatable work within the rules and permissions you configure.
Exceptions reach the right person with the context needed to decide.
DETECT
Something changed
DECIDE
Apply context and operating rules
EXECUTE
Run the configured, authorized work
ESCALATE
Route exceptions and approvals to a person
TRACK
Track completed work and what remains open
- Sales can start the week knowing which customers require attention.
- Operations can focus on meaningful exceptions.
- Leadership can understand whether the most important work is actually happening.
Grabb takes on the repeatable steps and tracks the work through completion.
Illustrative product UI
My Week
- Contact Nordik MarketACT
- Review pricing exception · PO #4821WARN
- Introduce SKU-104 · Atlas FoodsGROW
Commercial audit: 12 completed · 4 pending
Illustrative product UI
Sales by customer · Q1 vs Q2
Target attainment · SKU performance · Variance
Business visibility
When you need the answer, get it from the same business context
Not every question needs to become a recommendation or workflow.
Teams still need to understand performance.
Grabb gives users access to customer, product, sales and operational data without rebuilding the same spreadsheet every month.
- Sales by customer
- Sales by product
- Target attainment
- Period comparisons
- Margin
- Channel performance
- Customer performance
- SKU performance
- Territory performance
- Variance analysis
Reporting supports the action. It isn't the product.
Reporting supports the work Grabb runs.
Illustrative product UI
Sales by customer · Q1 vs Q2
Target attainment · SKU performance · Variance
Built for Food & Beverage and CPG operators
Food & Beverage
Sell through grocery, food service, wholesale, distributors and direct channels. Use Grabb to protect reorders, introduce products, understand demand and keep growth from creating operational complexity.
CPG
Grow across retail, distributors, wholesale, ecommerce and field sales. Use Grabb to protect reorders, track product penetration, validate orders and keep fulfillment and demand moving.
Distributors
Manage large customer and SKU portfolios. Use Grabb to prioritize accounts, monitor product penetration, understand demand, protect margins and manage fulfillment.
Grabb doesn't replace the systems that already run your business
ERP
Your ERP records transactions, inventory and business processes. Grabb uses that context to execute supported, authorized workflows without replacing it.
CRM
Your CRM holds accounts and interactions. Grabb detects purchasing changes and starts the configured next step.
BI
BI explains performance through reports and dashboards. Grabb uses relevant changes to execute configured operational work.
Accounting
Records invoices, payments and financial history. Grabb uses that transaction history as part of the operating context.
Grabb
Commerce Operations software. Grabb detects what needs attention, executes authorized work, escalates exceptions and tracks completion.
- What changed?
- Why does it matter?
- What has been done, and what still needs us?
Results from Pompco
Real customer outcome
Pompco
Distributor · Repeat B2B sales
+26%
Sales growth · Year 1
9% → 0.45%
Dormant / at-risk customers
Account follow-up
Priorities based on purchasing behavior
“Grabb helped us catch at-risk accounts earlier and focus reps on the right opportunities.”
See which work Grabb can take on
Walk through your orders, account follow-up and operational exceptions. See the steps Grabb can execute and where your team stays involved.
No ERP replacement · Guided setup · Your business data