Systems you already use
- ERP
- Accounting
- Commerce
- Orders
Grabb is Commerce Operations software for distributors, CPG brands and manufacturers.
Commerce Operations for distributors
Grow distribution without losing control of the operation.
Grabb is Commerce Operations software for distributors, CPG brands and manufacturers. More customers, SKUs, orders and territories create more work between sales, purchasing and operations. Grabb watches what changes, moves repeatable work and puts exceptions in the right hands.
Works with the ERP, accounting and order systems you already use.
When growth hits the operation
More volume doesn’t just create more revenue.It multiplies the work around it.
Every new account brings products, prices, orders, buying patterns, service commitments and follow-up. Add more SKUs and channels, and the number of things the team needs to watch compounds quickly.
None of these looks catastrophic on its own.
At scale, they happen everywhere at once.
That is Scale Shock: growth creates operational work faster than the existing routines can absorb it.
- A good customer passes their normal reorder date.
- A purchase order is waiting for someone to validate it.
- A core SKU keeps shipping short.
- Revenue is growing while margin on an account is slipping.
- Demand changes before purchasing sees it.
- A rep has too many accounts to manually review before the week starts.
The operating loop
Sales, orders, fulfillment and purchasing are one operation.
The customer experiences one distributor. Internally, the work crosses multiple teams and systems.
- 1
Sell
Missed reorder / product opportunity
- 2
Receive the order
SKU / price / quantity exception
- 3
Fulfill
Shortage / backorder / OTIF issue
- 4
Replenish
Demand change / shortage risk
- 5
Grow the account
Penetration / margin / territory opportunity
- 6
Repeat
Grabb watches the gaps between these steps and gets the next work moving.
01 · Grow existing accounts
Your next growth opportunity is often already in the territory.
When a rep carries hundreds of accounts and thousands of products, they cannot manually remember every reorder, assortment gap and product opportunity.
Protect repeat business
See when a recurring customer moves outside their normal buying cadence before the account quietly disappears.
Grow product penetration
See which relevant categories or products are missing from an existing customer’s purchases.
Give reps a starting point
Start the week with the accounts, opportunities and visits that deserve attention instead of manually reviewing the territory.
Reps spend less time figuring out who to call and more time growing the accounts.
02 · Order operations
More orders should not require a bigger order desk.
Distributor customers often order in the format that works for them: email, PDF, spreadsheet or connected systems. The supplier still has to interpret, validate and process every order.
Grabb reads the incoming order, identifies the customer and products, matches SKU and units, validates the configured pricing and business rules, then moves standard cases forward. Exceptions go to people.
The goal is not faster data entry.It is fewer unnecessary touches per order.
- 1
Order arrives
- 2
Read + match
- 3
Validate
Exception if something does not fit
- 5
ERP-ready workflow
03 · Protect the customer promise
Winning the order means less if you cannot fulfill it.
As volume grows, shortages and backorders spread across more customers and SKUs. The hard part is knowing which gaps matter most before the customer experiences them repeatedly.
Customer
Which accounts keep receiving incomplete or late orders?
Product
Which core SKUs repeatedly ship short?
Revenue
How much customer demand is still unresolved?
Grabb connects fulfillment gaps to the affected orders, customers and revenue so the team knows where to respond first. That surfaces unfulfilled demand and revenue at risk; it does not treat every backorder as a confirmed lost sale.
See the service problem before it becomes an account problem.
04 · Demand + purchasing
Purchasing should not discover demand changes after everyone else does.
Sales activity changes first. Inventory consequences show up later. In between, someone has to determine which SKU movement actually changes the plan.
Grabb prepares the demand exceptions so purchasing starts with what changed instead of rebuilding every SKU analysis.
Respond while it is still a planning decision, not a stock problem.
Velocity
Which products are accelerating or slowing?
Customer behavior
Is one major account creating the change?
Seasonality
Did demand start earlier, later or differently than expected?
Supply consequence
Which products deserve replenishment attention?
05 · Margin
Revenue can grow while the economics quietly get worse.
Price changes, product mix and customer-specific conditions can erode margin account by account long before the top-line number looks wrong.
- Customer margin movement
- Product margin movement
- Price variance
- Changes in mix
- Accounts where revenue growth is hiding weaker margin
Where cost and price data are available, Grabb helps surface these signals for review.
Know where growth is creating value, and where it is only creating volume.
System of action
Your ERP records the distribution business.Grabb keeps the work around it moving.
Your ERP, accounting, commerce and order systems remain in place. Grabb watches the operational changes across them, moves repeatable work and brings exceptions to the people who need to decide.
Grabb
- Watch
- Prioritize
- Move
- Escalate
Commerce Operations
- Sales follow-up
- Order validation
- Fulfillment response
- Demand review
- Account growth
Keep the systems.Reduce the manual coordination between them.
Built for the next stage of growth
Grow customers, SKUs and order volume without growing manual coordination at the same rate.
More customer coverage
Keep buying changes and account opportunities visible as territories grow.
More orders
Let routine order work move while the team handles exceptions.
Better service
Catch fulfillment problems while there is still time to respond.
Better planning
Bring demand changes into purchasing decisions earlier.
Growth should create momentum, not operational drag.
Go deeper into the work Grabb can run.
- Explore Sales
Sales
Prioritize account follow-up and product opportunities for the territory.
- Explore Order Automation
Order Automation
Read, match, validate and move incoming customer orders.
- Explore Fulfillment
Fulfillment
Connect shortages to customers, orders and revenue at risk.
- Explore Demand
Demand
Surface demand changes early enough for purchasing to act.
- Explore Integrations
Integrations
Connect ERP, accounting and order systems without replacing them.
Questions from distributor teams
What does Grabb do for distributors?
Grabb is Commerce Operations software that helps distributors run recurring work across customer accounts, orders, fulfillment and demand using the systems they already have.
Does Grabb replace our ERP?
No. Grabb connects to the ERP, accounting and order systems you already use. Your ERP remains the system of record.
Can Grabb work with large SKU catalogs?
Grabb is designed for broad SKU catalogs and exception review. Confirm data volume, history and workflow scope during setup.
Can Grabb prioritize customers for sales reps?
Yes. Grabb prioritizes missed reorders, slowing accounts and relevant product opportunities. It runs configured follow-up steps and prepares the work that needs a rep.
Can Grabb identify product expansion opportunities?
Yes. Grabb uses available account purchase data to identify relevant product and category gaps. Comparisons depend on the data connected; they are not external market benchmarks or competitor purchase data.
Can Grabb automate incoming customer orders?
Yes. Grabb reads orders from email, PDF, spreadsheet and other supported sources, matches customers and products, validates pricing and business rules, routes exceptions to people and prepares ERP-ready workflows where the integration supports it. It is not only PDF parsing.
Can Grabb monitor fulfillment and backorders?
Yes. Grabb uses available order and fulfillment data to identify service gaps, unfulfilled demand and revenue at risk, then runs the configured response and escalates decisions. Not every backorder is treated as a confirmed lost sale.
Can Grabb support demand planning?
Grabb prepares demand analysis and planning exceptions from sales history, customer cadence and seasonality. Purchasing teams review the resulting exceptions; Grabb is not a full APS replacement.
Can Grabb analyze margin?
Yes, where cost and price data are available. Grabb prepares margin analysis by customer and product and identifies price or product-mix changes for review.
Can accounts be assigned by rep or territory?
Yes. Account and territory assignments organize the priorities and work that each rep handles.
Where is growth creating work for your team?
Show us where your distribution operation is starting to strain.
Bring one workflow: account follow-up, incoming orders, fulfillment exceptions or demand review. We’ll show you what Grabb can watch, what it can move and what should stay with your team.