Channels
- Retail
- Distributors
- Wholesale
- Ecommerce
- Amazon / marketplaces
- Field sales
Grabb is Commerce Operations software for CPG brands, manufacturers and distributors. Consumer Packaged Goods (CPG) companies use Grabb to keep sales and operations moving after growth creates more accounts, SKUs and channels.
Commerce Operations for CPG
Grow across more products and channels without losing control between them.
Retail, distributors, ecommerce and wholesale all create their own orders, customer signals and operational work. Grabb keeps sales and operations moving as the business scales.
Keep the systems you already use · No ERP replacement
When the brand starts to scale
Winning distribution creates a second challenge:operating it.
A new retailer, distributor, channel or SKU creates more than new revenue. It creates another stream of orders, follow-up, product decisions, fulfillment commitments and demand to understand.
Early on, the team keeps this in their heads.
At scale, nobody can watch all of it.
Scale Shock happens when commercial growth creates operational work faster than the existing routines can absorb it.
Grabb absorbs more of the recurring work so growth does not require the same growth in manual coordination.
- A retailer is late to reorder.
- A new SKU has weak penetration across existing accounts.
- A distributor’s buying pace starts slowing.
- A retailer PO still needs someone to validate it.
- A hero SKU’s fill rate begins slipping.
- Demand changes in one region before the plan catches up.
The real work starts after the win
Getting listed is a milestone.Earning the next order is the business.
Consumer Packaged Goods (CPG) growth does not stop at the listing. The operating loop continues through every account, product and channel.
- 1
Win the account
Account goes quiet after the listing
- 2
Introduce products
Assortment never fully lands
- 3
Get the first order
PO waits for validation
- 4
Fulfill
Fill rate / OTIF slip
- 5
Earn the reorder
Missed reorder cadence
- 6
Expand the assortment
Penetration stalls
- 7
Repeat
Grabb keeps the work moving from one commercial moment to the next.
01 · Protect the reorder
A listing only creates value if the customer keeps buying.
As account count grows, reps cannot manually remember every retailer’s normal cadence, every product they carry and every opportunity inside the assortment.
Reorder
Catch accounts buying later than normal.
Account risk
See buying momentum slow before the account becomes dormant.
Weekly priorities
Give reps the accounts that need attention instead of another report to review.
Know who needs attention before revenue goes quiet.
02 · Grow the assortment
A new SKU launch is not finished when the sales team hears about it.
The work is getting the right product into the right existing accounts, then knowing whether penetration is actually building.
Turn product introductions into measurable account-by-account sales work.
- 1
Launch
- 2
Target
- 3
Introduce
- 4
Sell
- 5
Track penetration
- 6
Follow up
- Assortment gaps
- New SKU opportunities
- Missing categories
- Account-level penetration
- Territory progress
03 · Order operations
More channels create more ways for an order to arrive.
Retailers, distributors and wholesale customers often send orders through their own systems, PDFs, email or spreadsheets. Your operation still has to make every order usable.
Grabb can receive supported order sources, read order content, identify the customer, match products, normalize configured units, validate rules and pricing, identify exceptions and prepare standard orders for supported processing.
Grabb does not just parse the PO.It validates what happens after extraction.
Standard orders move. Exceptions go to people.
- Receive supported order sources
- Read order content
- Identify customer
- Match products
- Normalize configured units
- Validate rules and pricing
- Identify exceptions
- Prepare standard orders
04 · Protect the demand you won
Distribution growth only matters if the product gets there.
More orders across more accounts make fulfillment gaps harder to spot before they affect the customer.
Fill rate
Which products and accounts repeatedly receive less than ordered?
Backorders
Which demand remains unresolved?
OTIF
Which customer commitments are repeatedly slipping?
Grabb connects the operational gap to the accounts, products and revenue affected.
Protect the account after the order is already won.
05 · Stay ahead of demand
Product momentum changes before the forecast knows why.
Different SKUs, regions, customers and channels do not move at the same pace. Grabb watches the actual behavior underneath the plan.
Grabb prepares demand exceptions from sales history, customer cadence and seasonality so planning starts with what changed.
Find what changed before inventory becomes the consequence.
SKU velocity
Which products are accelerating or slowing?
Customer reorder patterns
Which accounts are changing buying cadence?
Regional changes
Where is demand shifting first?
Demand exceptions
What deserves replenishment attention before inventory reacts?
One brand. Many operating realities.
The customer sees one brand.Your team manages every channel behind it.
Grabb brings the relevant activity together so teams do not have to manually reconcile the operating picture across every channel. Connections depend on the systems and data sources you connect; Grabb does not invent perfect cross-channel identity where the data cannot support it.
Grabb
What teams work from
- Customers
- Orders
- Products
- Demand
- Fulfillment
Supported connections only. Your systems stay in place.
System of action
Keep your systems.Reduce the work growth creates between them.
Systems of Record show what happened. Grabb keeps what happens next moving across sales, operations and growth.
Systems you already use
- ERP
- Accounting
- Commerce
- Orders
Grabb
- Watch
- Prioritize
- Move
- Escalate
Sales + Operations
- Account follow-up
- Product expansion
- Order validation
- Fulfillment response
- Demand review
Add accounts, SKUs and channels without adding the same amount of operational complexity.
Grow existing accounts
Turn buying behavior into sales priorities.
Launch products better
Track penetration account by account.
Process more orders
Reduce routine order work.
Stay ahead operationally
Bring fulfillment and demand changes forward earlier.
Growth should create momentum, not Scale Shock.
Customer story
Cultivar Foods: customer behavior, penetration and demand while scaling.
Cultivar Foods is an importer and distributor selling into grocery, cafés and food service. The company is growing approximately 30% year over year. With Grabb and QuickBooks Desktop, the team acts on customer behavior, product penetration and regional context instead of rebuilding account stories by hand.
~30%
Year-over-year growth context
QBD
QuickBooks Desktop remains system of record
Field
Shared context for field and internal sales
It turns our sales data into clear next steps for field reps, internal sales and a demand signal we can trust.
Go deeper into the work Grabb can run.
- Explore Sales
Sales
Protect reorders and prioritize account follow-up as distribution grows.
- Explore Order Automation
Order Automation
Validate retailer and distributor orders beyond extraction.
- Explore Fulfillment
Fulfillment
Connect fill rate, backorders and OTIF to accounts and revenue.
- Explore Demand
Demand
See product and customer momentum before inventory reacts.
- Explore Integrations
Integrations
Connect ERP, accounting and order systems without replacing them.
Questions about Commerce Operations for CPG
What is Commerce Operations for CPG?
Commerce Operations is the work required to keep customers, products, orders, fulfillment and demand moving after transactions and operational changes occur. For Consumer Packaged Goods (CPG) companies, that work spans retail, distributors, wholesale, ecommerce and field sales.
What does Grabb do for CPG companies?
Grabb is Commerce Operations software for CPG brands, manufacturers and distributors. It watches supported customer, product and order activity, moves configured work and routes exceptions so growth does not multiply manual coordination at the same rate.
Is Grabb only for sales teams?
No. Grabb supports sales, order operations, fulfillment and demand together so commercial growth and operational response stay connected.
Can Grabb identify missed reorders?
Yes. Grabb uses available buying history to surface accounts moving outside their normal reorder cadence and prepares the follow-up work for review.
Can Grabb track product penetration?
Yes. Where account purchase data is available, Grabb helps identify assortment gaps, new SKU opportunities and account-level penetration progress. Comparisons depend on connected data; they are not external market share benchmarks.
Can Grabb process retailer and distributor POs?
Yes. Grabb reads orders from email, PDF, spreadsheet and other supported sources, matches customers and products, validates configured pricing and business rules, routes exceptions to people and prepares supported processing workflows.
Does Grabb only parse orders?
No. Parsing is one step. Grabb validates what happens after extraction: customer and product matching, rules, pricing, exceptions and the configured path into your systems.
Can Grabb monitor fulfillment?
Yes. Grabb uses available order and fulfillment data to identify fill-rate, backorder and OTIF patterns, connect them to affected accounts and revenue, and run the configured response.
Can Grabb help plan demand?
Grabb prepares demand analysis and planning exceptions from sales history, customer cadence and seasonality. Planning teams review the resulting exceptions; Grabb is not a full APS replacement.
Does Grabb replace our ERP?
No. Your ERP and other operational systems remain Systems of Record. Grabb works across supported systems as the System of Action.
Can Grabb work across retail, wholesale and ecommerce?
Yes, through supported connections and data sources. Grabb brings relevant activity together for review; it does not claim perfect cross-channel identity where the underlying data cannot support it.
Where is growth creating work?
Show us what gets harder every time you add another account, SKU or channel.
Bring one recurring workflow. We’ll show you what Grabb can watch, what can move automatically and where your team stays involved.
Account follow-up · Product penetration · Orders · Fulfillment · Demand