Systems of record
- ERP
- MRP
- Accounting
- Orders
Grabb is Commerce Operations software for manufacturers selling repeatedly to distributors, dealers, retailers and other business customers.
Commerce Operations for manufacturers
Grow customer demand without letting operations fall behind.
More customers, products and orders create more work between sales, customer service, fulfillment and planning. Grabb watches what changes and gets the repeatable work moving.
Works alongside your ERP/MRP · No replacement required
When demand starts to scale
More orders do not just create more production.They create more decisions around it.
Every additional customer, SKU and order creates another demand pattern to watch, another commitment to fulfill and another signal sales and operations need to interpret.
None of these is difficult when there are only a few.
Growth makes them happen across the business at the same time.
That is Scale Shock: commercial growth creates operational work faster than the existing routines can absorb it.
Grabb helps absorb that work before the answer becomes more spreadsheets, more meetings or more manual coordination.
- A distributor passes its normal reorder date.
- A major customer suddenly increases demand.
- A product starts accelerating faster than expected.
- A customer PO is waiting for someone to validate it.
- A core SKU is repeatedly short on customer orders.
- Sales sees demand changing before planning does.
The customer-to-operations loop
Customer demand does not stop when the order enters the ERP.
Manufacturers selling repeatedly to distributors, dealers, retailers and other business customers experience one commercial loop. Internally, the work crosses sales, order desks, fulfillment and planning.
- 1
Customer need
- 2
Sell
Customer slowing / expansion opportunity
- 3
Receive order
SKU / unit / price / validation exception
- 4
Fulfill
Shortage / backorder / customer impact
- 5
Plan / replenish
Demand changed
- 6
Earn the next order
Expected reorder did not happen
- 7
Repeat
Grabb watches the commercial work around this loop and gets the next step moving.
01 · Protect repeat business
A recurring customer should not disappear between orders.
Manufacturers selling repeatedly through distributors, dealers or business accounts already have customer demand patterns in their transaction history. As the account base grows, no sales team can manually monitor every one.
Catch missed demand
See when an established customer moves outside its normal reorder cadence.
See account momentum change
Know which customers are accelerating or slowing relative to their usual behavior.
Focus sales effort
Bring reps the accounts that deserve attention instead of asking them to review the entire customer base.
Know which customer changed before the monthly sales report tells you revenue changed.
02 · Grow the product relationship
Selling one product does not mean you are winning the whole account.
A manufacturer can have hundreds or thousands of customer-product relationships. Growth comes from understanding where products are gaining traction, where adoption is weak and where an existing account has room to expand.
Turn product performance into account-level sales work.
Comparisons use connected customer, product and order data from your systems. They are not external market sell-through or competitor purchase data.
Product velocity
Which products are accelerating or slowing?
Product penetration
Which relevant SKUs are missing from existing customers?
New product adoption
Which customers have adopted a launch and which have not?
Account / product mix
Where is customer demand shifting across the catalog?
03 · Order operations
Customer demand is not useful until it becomes a trusted order.
B2B purchase orders often arrive through email, PDF, spreadsheets or customer-controlled formats. Someone still has to interpret them before production or fulfillment can respond.
Grabb reads the incoming order, identifies the customer, matches products and customer SKUs, normalizes configured units or packs, validates pricing and business rules, routes anything that does not fit, then prepares the validated order for the supported ERP workflow.
Parsing tells you what the PO says.Validation tells you whether it can move.
Standard orders move. Exceptions go to people with the context already prepared.
- 1
Order arrives
- 2
Read + match
- 3
Validate
Exception if something does not fit
- 5
ERP-ready workflow
04 · Protect customer commitments
Production can be busy while the wrong customers are still waiting.
Aggregate output does not tell you which customer orders are incomplete, which products repeatedly ship short or which demand remains unresolved.
Customer impact
Which accounts are repeatedly receiving incomplete orders?
Product impact
Which SKUs are creating recurring fulfillment gaps?
Revenue impact
How much ordered demand remains unresolved?
Grabb connects the fulfillment gap to the customer, product and order value affected so teams know where the response matters most. That surfaces unfulfilled demand and revenue at risk; it does not treat every backorder as a confirmed lost sale.
See the commitment at risk, not just the production total.
05 · Keep planning close to actual demand
Your plan is based on expected demand.Customers keep changing it.
Customer cadence, product velocity and seasonality keep moving after the plan is created. Grabb watches those changes so planning can start with the exceptions.
Don’t rebuild every SKU. Start with the products that changed.
Grabb prepares the demand context.Planners decide how supply should respond.
Grabb does not automatically change production schedules. Your ERP/MRP remains the system that records and runs production.
Customer cadence
Which expected orders moved?
Product velocity
Which SKUs are accelerating or slowing?
Seasonality
Is demand arriving differently than expected?
Forecast range
Where is current activity moving outside the expected range?
One change. Multiple teams.
Sales sees the customer.Operations sees the order.Planning sees demand.It is still the same business change.
The same customer behavior can affect commercial follow-up, fulfillment and planning. Grabb connects that context so teams are not independently discovering the same change at different times.
Give each team the part of the change they need to act on.
Customer demand ↑
Sales
Account accelerating
Operations
More order volume
Fulfillment
Service pressure
Planning
Demand exception
System of action
Your ERP/MRP runs the manufacturing record.Grabb runs the commercial work around it.
Your ERP, MRP, accounting and order systems remain in place. Grabb uses the customer, product and order activity around them to identify what changed, move repeatable work and route exceptions.
Grabb
- Watch
- Prioritize
- Move
- Escalate
Commerce Operations
- Account follow-up
- Order validation
- Customer exceptions
- Demand review
- Fulfillment response
Keep the systems built for production.Reduce the manual coordination around customer demand.
Built for the next stage of growth
Grow customers, products and orders without growing coordination at the same rate.
Protect customer revenue
Catch changes in recurring buying behavior earlier.
Process more demand
Reduce unnecessary order-entry and validation work.
Protect service
See fulfillment gaps by customer and product.
Plan earlier
Bring actual demand changes into planning before they become obvious operational problems.
Growth should create momentum, not operational drag.
Customer story
Pompco: prioritize follow-up from real purchasing behavior.
Pompco is a Canadian pump manufacturer. With Grabb, the team used order history to prioritize account follow-up. Published results include dormant or at-risk customers falling from 9% to 0.45%, alongside 26% sales growth in year one. Growth has many drivers; the case study describes how purchasing behavior shaped sales priorities.
9% → 0.45%
Dormant / at-risk customers
+26%
Sales growth, year one
“Grabb helped us catch at-risk accounts earlier and focus reps on the right opportunities. Dormant customers dropped from 9% to 0.45%.”
Go deeper into the work Grabb can run.
- Explore Sales
Sales
Prioritize account follow-up and product opportunities from recurring demand.
- Explore Order Automation
Order Automation
Read, match, validate and move incoming customer orders.
- Explore Fulfillment
Fulfillment
Connect shortages to customers, orders and revenue at risk.
- Explore Demand
Demand
Surface demand changes early enough for planning to review.
- Explore Integrations
Integrations
Connect ERP, accounting and order systems without replacing them.
Questions from manufacturing teams
What manufacturers is Grabb built for?
Grabb is designed primarily for manufacturers selling products repeatedly to distributors, dealers, retailers and other business customers. It focuses on recurring customer demand and Commerce Operations, not production engineering, MES, shop-floor control or production scheduling.
Does Grabb replace our ERP or MRP?
No. Your ERP/MRP runs production and records transactions. Grabb connects to the ERP, accounting and order systems you already use and helps run the customer and order work those transactions create.
Can Grabb identify changes in recurring customer demand?
Yes, with appropriate order history. Grabb estimates expected reorder timing from purchase patterns and detects delays or changes. It can start configured follow-up; an expected reorder is not a guaranteed purchase.
Can Grabb help sales teams grow manufacturer accounts?
Yes. Grabb uses connected customer behavior, product penetration and account priorities so reps can protect repeat business and expand product relationships without reviewing every account manually.
Can Grabb process emailed or PDF purchase orders?
Yes. Grabb reads orders from email, PDF, spreadsheet and other supported sources, matches customers and products, validates pricing and business rules, routes exceptions to people and prepares ERP-ready workflows where the integration supports it. Parsing is only the first step; validation decides whether the order can move.
Can Grabb help forecast product demand?
Grabb prepares demand analysis, forecast ranges and planning exceptions from sales history, customer cadence and seasonality. Planners review the exceptions and decide how supply should respond. Grabb does not automatically change production schedules.
Can Grabb monitor fulfillment?
Yes. Where required order and delivery data exists, Grabb tracks fill rate, OTIF and backorders, connects gaps to affected customers and products, and runs configured responses. That surfaces unfulfilled demand and revenue at risk; not every backorder is treated as a confirmed lost sale.
Can sales and operations work from the same signals?
Yes. Grabb shares customer, order and product context across teams so the same change can inform sales follow-up, fulfillment response and planning review. It does not replace specialized ERP, MRP or production systems.
Where is growth creating work?
Show us where customer demand is creating manual work around your ERP.
Bring one workflow: account follow-up, incoming orders, fulfillment exceptions or demand review. We’ll show you what Grabb can watch, what it can move and where your team stays involved.
Customer follow-up · POs · Fulfillment · Demand